Video Expression has won and begun working a new piece of work for 2013 as main subcontractor for WebVM with a key role in delivering a video based marketing channel communications programme for an International Telecoms company. We’ll be covering main aspects from audience research, to corporate video production of interviews with key players and partners and advanced distribution of videos using the FLIMP platform.and teamwork with a top London brand agency for messaging and integration with the Marketo platform.
Video Expression have won a significant new 12 month contract to provide by regular video news and support development of related digital PR with a major UK healthcare software provider Plain Healthcare. The contract will commence this month building video marketing P.R. assets to help generate leads by providing news, case-studies and video demonstrations to quickly translate the value and illustrate real customer experience.
Plain Healthcare are leaders in Clinical Decision support and will be using the videos to sell both the the NHS and international customers. They will make use of every aspect of our services, from news and interviews using one of our professional hosts, to motion graphics and capture of demonstrations mixed with green screen production. Also we’ll be helping train and develop their use of social media campaigns to link videos, as well as trialling the use of the FLIMP marketing platform to track video marketing ROI.
Video Expression Limited have been chosen by UK Exporters Limited to outsource all production of their new video news channel services. The service will start full production by Spring 2012. UK Exporters Limited will be sponsoring new and renewing customers video news and PR programmes for their directory and marketing services which now lists over 20,000 UK exporting companies.
The promotional launch has been kept ‘under wraps’ but is expected to be ‘imminent’.
Members will be able to orchestrate global video news and P.R. bulletins remotely and as an integrated part of UK Exporters Limited range of export marketing packages.
For advanced details of how to subscribe to UK video news and PR visit contact James O’Sullivan on Tel: +44 (0) 844 232 5655 / +44 (0) 844 232 2576
or email: firstname.lastname@example.org
2011 was our inaugural year and as a start-up we’ve built up some amazing customer projects and references from which we’ll be creating videos case-studies and sharing with you.
Our first major achievement was to to create a cost effective Chromakey or Greenscreen format that we could use in a portable studio. Green screen allows us to create professional backdrops and special effects. In theory this is low cost, in practice it’s been way too expensive for most companies and they can spend £1,000 plus just hiring a studio. We must have produced over 100 green screen videos and have brought total production costs down to just a few hundred pounds with dozens of very satisfied clients. [See examples]
Secondly, early on we started doing on-location videos and took on board a highly ambitious project for GEMS International, a global education trust, which involved complete production, from scripting to final edit for a mission critical commercial investor video. The project involved editing 4 hours of footage into a powerful 25 minute long storyline to convince investors to spend millions on setting up prestigious pre-school educational institutions. Our client took the video to Dubai to be aired by key investors, the video did the trick and she came back walking on air. [Hear what Professor Pat Preedy has to say].
Thirdly, as the main contractor to Yoocast Limited which was a joint company set up this year with TVPP, we did the design, build, and launch of our most ambitious managed service project. This was Data Cabling Expert TV. Our client was ACCL Limited a well established cabling manufacturer. We had wanted 90 days to build and 90 days to pilot, but the client wanted the new channel up in 60 days and results to show in 30 days. We took the challenge on and the results speak for themselves:
- real leads and one piece of new business generated already worth £50,000;
- two new channel co-sponsors signed up.
Fourthly, having in the early days been snubbed by digital design agencies, we picked up our third and largest client, Clever Marketing Limited, formerly Taurus Solutions Limited. They gave us a pilot project with a short take off, with the aim of finding 6 top presenters for their interactive website service to help them remove the need to use expensive London video agencies. We ran this as a total outsource on a ‘no win, no fee basis’. We had just 2 weeks to find, film and edit, then deliver the final clips. We found them 9 presenters and delivered to time and budget and will be doing more work for them in early 2012.
Our most advanced project to date was delivered as the main outsource provider to partner Yoocast Limited. In short we had just 60 days to build an entire multi-channel video campaign, with branded web-site, social media, video email campaign, mobile and a series of high value video promoting our sponsor ACCL Limited. The aim was to attract attention and dominate SEO.
The first month showed some impressive results with exceptionally high traffic, top poll positions with SEO and high rates of ideal targets signing-up for all formats of interaction, from website through to social media - LinkedIn and Twitter. Then it got even better for ACCL …
The site caught the attention of other sponsors with two top names in the Cabling Industry joining, Cambridge On-Line Systems Limited and NBM Distribution Limited; also major publisher Netcomms Europe are also committed to promotion of Data Cabling Expert TV. To add to this real leads have been generated including one due to close soon worth over £100,000.
We’re pleased to announce Caroline Lacklison is joining the Board of Video Expression as Company Secretary adding vital experience in finance, business support, project management and media management.
Video Expression Limited has appointed Basingstoke’s leading firm of accountants Sherrigntons and company as our company accountants. The firm has been selected because of their ability to support the development of companies for future investment and expansion.