Tag Archives: Video Expression

Plain Healthcare Sign Contract for Managed Video News P.R. Service

Video Expression have won a significant new 12 month contract to provide  by regular video news and support development of related digital PR with a major UK healthcare software provider Plain Healthcare. The contract will commence this month building video marketing P.R. assets to help generate leads by providing news, case-studies and video demonstrations to quickly translate the value and illustrate real customer experience.

Plain Healthcare are leaders in Clinical Decision support and will be using the videos to sell both the the NHS and international customers. They will make use of every aspect of our services, from news and interviews using one of our professional hosts, to motion graphics and capture of demonstrations mixed with green screen production. Also we’ll be helping train and develop their use of social media campaigns to link videos, as well as trialling the use of the FLIMP marketing platform to track video marketing ROI.

Building repeatable success

Most of our customer only get to know what we do by virtue of their specific projects, so we thought we’d put an overview of the fast growing range of projects we’re undertaking and long term partnership being forged. We’re especially please to have brought on board three strategic channel partners:

  • Farnborough based digital marketing agency Clever Marketing
  • UK Exporters Limited with their directory membership of over 20,000 members
  • and WebVM, a fellow video marketing company who’ve trusted us with sub-contract work with some of their most important City clients.

We’re also very excited about the partnerships being forged around Data Cabling Expert TV with NBM Distribution Limited, Cambridge On-Line Systems Limited , Netcomms Europe. But to see the full extent of our rapidly expanding portfolio of projects here’s a summary of some of the highlights of the last 90 days…

December: won first pilot contract for Clever Marketing Limited to test competing with a London green screen studio. This meant shooting 16 videos in one day and was an outstanding success.

NBM Distribution Limited join Data-Cabling-Expert.TV as a sponsor for six campaigns.

January: We concluded a 3 month long project with GEMS Education creating an entire series of 20 training video.

Cambridge On-line Systems Limited join Data-Cabling-Expert.TV as sponsor for six campaigns.

We were also commissioned by Manchester based Video company, WebVM Limited, to produce a TV style interview of the CEO of RR Donnelly

February: We concluded a similar Lottery Funded video series for a parent training programme for a major UK charity, here’s what their CEO had to say… ” I’ve read the report and started watching the videos and wanted to say that it looks like a fantastic piece of work.”

Plus we successfully filmed The BIG Lottery’s CEO, Peter Wanless, via contract with WebVM Ltd.

Asked by an international educational institute to provide a video to support a major multi-million dollar bid that would tell the story of ‘a day in the life’ of one of their most advanced private schools and selling their core values. The sponsor wanted the 10 minute documentary scripted, filmed, edited and approved in just 7 days. We delivered to time and budget and sponsor and their Dubai based Chairman were delighted by the final result.

Chosen as strategic partner for video production of news and PR by UK Exporters Limited, for their new web channel ‘UK Export.TV’ and they are sponsoring free video production by us for all new customers.

Finished filming for ReEngergise.TV and expect to launch first campaigns by April.

& already this March:

Working on 3 more projects for Clever Marketing over the next two months.

London based Master Data Management consulting company Phusis Limited have completed their content workshop for a full video and social media campaign set to run throughout 2012.

Last, but definitely not least we’re getting underway next week with the first series of production for our new sponsor NBM Distribution Limited for Data-Cabling-Expert.TV. Plus lots of other projects in the pipeline as far a field as Switzerland, Canada and Dubai.

I hope this helps give you a better picture of who we are, what’s happening and where we’re heading. If there are any questions, let’s talk!

 

Video Expression Wins work with Major Charity with WebVM

Video Expression has just won and swiftly delivered another contract from leading UK web video marketing company WebVM to provide internal communications videoing for a major national charity. To securely distribute and audit the success of the video WebVM are using one of the most powerful deployment tools on planet earth called Flimp. Rather than try to explain what Flimps can do here are four video case-studies courtesy of WebVM major client Vertex UK.

http://viewidc.com/le2j7w6w_

This link directly connects to Flimp videos illustrating:

How Vertex use Flimps
Financial Services Case-study
Tracking & ROI
Use with Social Media and Mobile

5 amazing results in 2011

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2011 was our inaugural year and as a start-up we’ve built up some amazing customer projects and references from which we’ll be creating videos case-studies and sharing with you.

Our first major achievement was to to create a cost effective Chromakey or Greenscreen format that we could use in a portable studio. Green screen allows us to create professional backdrops and special effects. In theory this is low cost, in practice it’s been way too expensive for most companies and they can spend £1,000 plus just hiring a studio. We must have produced over 100 green screen videos and have brought total production costs down to just a few hundred pounds with dozens of very satisfied clients. [See examples]

Secondly, early on we started doing on-location videos and took on board a highly ambitious project for GEMS International, a global education trust, which involved complete production, from scripting to final edit for a mission critical commercial investor video.  The project involved editing 4 hours of footage into a powerful 25 minute long storyline to convince investors to spend millions on setting up prestigious pre-school educational institutions. Our client took the video to Dubai to be aired by key investors, the video did the trick and she came back walking on air. [Hear what Professor Pat Preedy has to say].

Thirdly, as the main contractor to Yoocast Limited which was a joint company set up this year with TVPP, we did the design, build, and launch of our most ambitious managed service project. This was Data Cabling Expert TV. Our client was ACCL Limited a well established cabling manufacturer. We had wanted 90 days to build and 90 days to pilot, but the client wanted the new channel up in 60 days and results to show in 30 days. We took the challenge on and the results speak for themselves:

  • real leads and one piece of new business generated already worth £50,000;
  • two new channel co-sponsors signed up.

Fourthly, having in the early days been snubbed by digital design agencies, we picked up our third and largest client, Clever Marketing Limited, formerly Taurus Solutions Limited. They gave us a pilot project with a short take off, with the aim of finding 6 top presenters for their interactive website service to help them remove the need to use expensive London video agencies. We ran this as a total outsource on a ‘no win, no fee basis’. We had just 2 weeks to find, film and edit, then deliver the final clips. We found them 9 presenters and delivered to time and budget and will be doing more work for them in early 2012.

Multiple Videos for Twins & Multiple Births and more

Most companies shut down for Christmas, and party the nights away… They say no rest for the wicked and we must have unwittingly done some dastardly deeds in a past life as this year as we’ve been ultra busy!

During Christmas week we spent several days going through the rushes and editing a mega shoot involving parents from around the UK and as far as Northern Ireland which has created over 40 instructional videos for the Lottery Funded Twins & Multiples Birth Association which is a UK wide charity that promotes support for couples bringing up children from multiple births. The videos are to be issued to parent members via the TAMBA website together with play kits and carefully crafted instructions and workshops which have been pioneered by Professor Pat Preedy and Dr Celia O’Donovan who are both leading UK specialists in child development.

And then we were back filming with Pat Preedy a series of teacher instruction videos for GEMS Education’s Stretch & Learn Project. There’s logic in this as when you work with top educationalists, the best time to work with them is when schools are shut down and so it proved and we were able to be very productive and work with zero distractions.

 

Data Cabling Expert TV attracts major attention and delivers payback within 90 days of launch!

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Our most advanced project to date was delivered as the main outsource provider to partner Yoocast Limited. In short we had just 60 days to build an entire multi-channel video campaign, with branded web-site, social media, video email campaign, mobile and a series of high value video promoting our sponsor ACCL Limited. The aim was to attract attention and dominate SEO.

The first month showed some impressive results with exceptionally high traffic, top poll positions with SEO and high rates of ideal targets signing-up for all formats of interaction, from website through to social media - LinkedIn and Twitter. Then it got even better for ACCL …

The site caught the attention of other sponsors with two top names in the Cabling Industry joining, Cambridge On-Line Systems Limited and NBM Distribution Limited; also major publisher Netcomms Europe are also committed to promotion of Data Cabling Expert TV. To add to this real leads have been generated including one due to close soon worth over £100,000.