2011 was our inaugural year and as a start-up we’ve built up some amazing customer projects and references from which we’ll be creating videos case-studies and sharing with you.
Our first major achievement was to to create a cost effective Chromakey or Greenscreen format that we could use in a portable studio. Green screen allows us to create professional backdrops and special effects. In theory this is low cost, in practice it’s been way too expensive for most companies and they can spend £1,000 plus just hiring a studio. We must have produced over 100 green screen videos and have brought total production costs down to just a few hundred pounds with dozens of very satisfied clients. [See examples]
Secondly, early on we started doing on-location videos and took on board a highly ambitious project for GEMS International, a global education trust, which involved complete production, from scripting to final edit for a mission critical commercial investor video. The project involved editing 4 hours of footage into a powerful 25 minute long storyline to convince investors to spend millions on setting up prestigious pre-school educational institutions. Our client took the video to Dubai to be aired by key investors, the video did the trick and she came back walking on air. [Hear what Professor Pat Preedy has to say].
Thirdly, as the main contractor to Yoocast Limited which was a joint company set up this year with TVPP, we did the design, build, and launch of our most ambitious managed service project. This was Data Cabling Expert TV. Our client was ACCL Limited a well established cabling manufacturer. We had wanted 90 days to build and 90 days to pilot, but the client wanted the new channel up in 60 days and results to show in 30 days. We took the challenge on and the results speak for themselves:
real leads and one piece of new business generated already worth £50,000;
two new channel co-sponsors signed up.
Fourthly, having in the early days been snubbed by digital design agencies, we picked up our third and largest client, Clever Marketing Limited, formerly Taurus Solutions Limited. They gave us a pilot project with a short take off, with the aim of finding 6 top presenters for their interactive website service to help them remove the need to use expensive London video agencies. We ran this as a total outsource on a ‘no win, no fee basis’. We had just 2 weeks to find, film and edit, then deliver the final clips. We found them 9 presenters and delivered to time and budget and will be doing more work for them in early 2012.
Our most advanced project to date was delivered as the main outsource provider to partner Yoocast Limited. In short we had just 60 days to build an entire multi-channel video campaign, with branded web-site, social media, video email campaign, mobile and a series of high value video promoting our sponsor ACCL Limited. The aim was to attract attention and dominate SEO.
The first month showed some impressive results with exceptionally high traffic, top poll positions with SEO and high rates of ideal targets signing-up for all formats of interaction, from website through to social media - LinkedIn and Twitter. Then it got even better for ACCL …
The site caught the attention of other sponsors with two top names in the Cabling Industry joining, Cambridge On-Line Systems Limited and NBM Distribution Limited; also major publisher Netcomms Europe are also committed to promotion of Data Cabling Expert TV. To add to this real leads have been generated including one due to close soon worth over £100,000.
Last Friday evening we had a call from the head of an International Education programme who needed a video made in just 7 days for a major presentation in Dubai to help win a bid for multi-million dollar contract. They needed an impressive, inspirational showcase telling the story of a day in the life of one of their schools, illustrating their most core values and unique programme. In just less than 7 days we achieved final review of a 9 minute long video, from storyboard to doing a full days shoot with two cameras and then turning around the review and selection of the best rushes, all edits and some advances graphic animation. Most important we delighted our client who felt we had really done justice to their vision of what they ideally needed to impress and win their bid.
So how did we meet this with ease and deliver right first time within a budget of less than £1,000 – when others charge twice this for similar projects and take 2-3 times as long? Here’s the secret…. it’s called ‘PARTNERSHIP’.
What we do that’s different is to train, trust and involve our clients. We have worked with this client over the last 9 months. So they now know how to create their own video storyboards (an immediate saving in time and money). Then we co-direct, this means that along with our own senior Camera Director they place their key sponsor to work out the shot list and timetable and work with us to co-manage the shoot. Then as we film we peer review the best shots, situations, look at areas that might be detrimental or opportunities to be creative and improvise. When it comes to editing we then sit down side by side and sort out the ‘B-roll’ together (this means sifting through the shots taken to shortlist the very scenes, agree style and other content, comparing what they like in other videos to really understand the style and substance they ideally want . Then we do the rest and within 48 hours we’re ready to do a review of the 1st draft – which in this case was the final draft. Then after a final quality check the video is complete!
Video Expression has won and begun working a new piece of work for 2013 as main subcontractor for WebVM with a key role in delivering a video based marketing channel communications programme for an International Telecoms company. We’ll be covering main aspects from audience research, to corporate video production of interviews with key players and partners and advanced distribution of videos using the FLIMP platform.and teamwork with a top London brand agency for messaging and integration with the Marketo platform.
Many new customers ask what is the best way to use video to help speed up the sales process. There’s so much more you can do than just add a video to YouTube, so here’s the top 7 areas that can make a real difference.
These events are designed to be awe inspiring packed with the best speakers on Digital marketing and technologies. We’re delighted to be able to announce John Allard will be speaking at the Birmingham event October 30th – to book you place visit…. http://ontheedgelive.co.uk/
Our business is evolving fast and we were recently commissioned to create a 60 second video that would go viral to create a promo that would create a fun loving brand image for a new social media tool – Shared Diaries. Lots of people talk about viral – but here’s some stats courtesy of YouTube expert Josh Rimmer: 50-70% of Youtube videos get less than 100 views, 10% get less than 1,500 views, only 3% get more than 25,000 views, only 1% get 500,000+ views. Our video for ShareDiaries video has now got over 26,000 hits.
Sure, there are a few 15 year old genius presenters out there but for the most part YouTube viral videos relies on luck – thousands of kids with flipcams means 3% will capture purely by accident something that’s amazing and it goes viral. To deliberately create a viral video to a commercial brief is another matter. Big companies spend millions – using TV adverts to bolster campaigns and also cheating by involving crowds that mean they instantly get several hundreds people tweeting their friends becuase they happend to be in St Pancras Station when a viral was being filmed. So how did we do achieve this on a budget a fraction of the size of most agencies?
1. employ a top award winning comedy script writer – in this case, Kim Fuller, who is a true Prince of comedy and has been writing this type of viral creating material for years.
2. employ top actors to do the voice overs, in this case Jess Robinson and Steven Kynman
3. Use excellent sound studio – quality sound is everthing
4. then add some sharp creative imagery and editing
For distribution, follow the rules on setting up the video properly on YouTube, don’t just upload and pray it works, there’s a lot you can do to parameterise and promote to get maximum searchability – if you want some good tips, see Josh Rimmer’s web-site. That sets a strong foundation, but you can also employ specialist services that galvanise distribution with existing social media audiences and typically you’ll need to invest £1,000 per 10,000 viewers.
Remember content is king, the best distribution will backfire if the video does not entertain and make people love your brand. Humour works but is a hard won by commodity – the key to success is to harness comedy genius and a production company that will work like an advertising agency to get a detailed brief to feed the comedy writer. They will use a consutlative approach to get the very best brief and distill the brand into a viral concept. That’s what we have proven we can do for a small fraction of the big Ad agencies!
Video Expression create video sales channels and our client base has been moving up to major corporations where we need to rival the production capabilities of top New York London Agencies. So we’ve now recruited to a new force in videography to our team, code named ‘Mr Lense’ (or just call him Len), You’ll see why we’ve tagged him Mr Lense as he has produced a new reel powerful imagery to demonstrate the capabilities of the combination of fine artistry, technique and best equipment that will generate outstanding quality video for our top tier clients. This service will be called “c i n e m a t i c”, and will come with the similar level of market disrupting pricing with production packages that are proving to be 50% to 75% less than our London’s ad agency rivals. And there’s more to come, wait to you see the work of a certain Mr G (coming soon).
Video Expression is one of the fastest growing video marketing services companies in the UK with production services that are shaking up the market. See more at www.videoexpression.co.uk
Miss Z – Zara is a ‘top gun’ in our growing team one of videographers. She’s an outstanding well proven member of the team, helping us perfect multi-camera shoots and also our favourite technician for green-screen productions. Here’s a glimpse of what she delivers form sport, to business to the brilliant motion graphics.
Data Cabling Expert TV was our first major success, netting ACCL Limited a 50 return on investment with a multi-channel .TV brand.
One of the channels used to distribute content is YouTube, alongside Twitter, LinkedIn, a mobile app and a dedicated website. After a few months we managed to get over 3,000 hits a decent enough start.
But we’ve hit gold with a new video on an installation created by ACCL Limited which has notched up over 5,000 hits in just 2 weeks. Visitors to the DCE website sky rocketed last month to over 6,000 hits