2011 was our inaugural year and as a start-up we’ve built up some amazing customer projects and references from which we’ll be creating videos case-studies and sharing with you.
Our first major achievement was to to create a cost effective Chromakey or Greenscreen format that we could use in a portable studio. Green screen allows us to create professional backdrops and special effects. In theory this is low cost, in practice it’s been way too expensive for most companies and they can spend £1,000 plus just hiring a studio. We must have produced over 100 green screen videos and have brought total production costs down to just a few hundred pounds with dozens of very satisfied clients. [See examples]
Secondly, early on we started doing on-location videos and took on board a highly ambitious project for GEMS International, a global education trust, which involved complete production, from scripting to final edit for a mission critical commercial investor video. The project involved editing 4 hours of footage into a powerful 25 minute long storyline to convince investors to spend millions on setting up prestigious pre-school educational institutions. Our client took the video to Dubai to be aired by key investors, the video did the trick and she came back walking on air. [Hear what Professor Pat Preedy has to say].
Thirdly, as the main contractor to Yoocast Limited which was a joint company set up this year with TVPP, we did the design, build, and launch of our most ambitious managed service project. This was Data Cabling Expert TV. Our client was ACCL Limited a well established cabling manufacturer. We had wanted 90 days to build and 90 days to pilot, but the client wanted the new channel up in 60 days and results to show in 30 days. We took the challenge on and the results speak for themselves:
- real leads and one piece of new business generated already worth £50,000;
- two new channel co-sponsors signed up.
Fourthly, having in the early days been snubbed by digital design agencies, we picked up our third and largest client, Clever Marketing Limited, formerly Taurus Solutions Limited. They gave us a pilot project with a short take off, with the aim of finding 6 top presenters for their interactive website service to help them remove the need to use expensive London video agencies. We ran this as a total outsource on a ‘no win, no fee basis’. We had just 2 weeks to find, film and edit, then deliver the final clips. We found them 9 presenters and delivered to time and budget and will be doing more work for them in early 2012.
