Video Expression has won and begun working a new piece of work for 2013 as main subcontractor for WebVM with a key role in delivering a video based marketing channel communications programme for an International Telecoms company. We’ll be covering main aspects from audience research, to corporate video production of interviews with key players and partners and advanced distribution of videos using the FLIMP platform.and teamwork with a top London brand agency for messaging and integration with the Marketo platform.
These events are designed to be awe inspiring packed with the best speakers on Digital marketing and technologies. We’re delighted to be able to announce John Allard will be speaking at the Birmingham event October 30th – to book you place visit…. http://ontheedgelive.co.uk/
Breaking news: Video Expression has been chosen as the production partner for a major new international trade show to be held at the MK Dons Stadium in March 2013 called Business Expo 3.0.
If you are interested in exhibiting apply in the next 2 weeks and you’ll save over £1,000 and get stand space plus a video profile by visiting http://www.national-expo.co.uk/
Our business is evolving fast and we were recently commissioned to create a 60 second video that would go viral to create a promo that would create a fun loving brand image for a new social media tool – Shared Diaries. Lots of people talk about viral – but here’s some stats courtesy of YouTube expert Josh Rimmer: 50-70% of Youtube videos get less than 100 views, 10% get less than 1,500 views, only 3% get more than 25,000 views, only 1% get 500,000+ views. Our video for ShareDiaries video has now got over 26,000 hits.
Sure, there are a few 15 year old genius presenters out there but for the most part YouTube viral videos relies on luck – thousands of kids with flipcams means 3% will capture purely by accident something that’s amazing and it goes viral. To deliberately create a viral video to a commercial brief is another matter. Big companies spend millions – using TV adverts to bolster campaigns and also cheating by involving crowds that mean they instantly get several hundreds people tweeting their friends becuase they happend to be in St Pancras Station when a viral was being filmed. So how did we do achieve this on a budget a fraction of the size of most agencies?
1. employ a top award winning comedy script writer – in this case, Kim Fuller, who is a true Prince of comedy and has been writing this type of viral creating material for years.
2. employ top actors to do the voice overs, in this case Jess Robinson and Steven Kynman
3. Use excellent sound studio – quality sound is everthing
4. then add some sharp creative imagery and editing
For distribution, follow the rules on setting up the video properly on YouTube, don’t just upload and pray it works, there’s a lot you can do to parameterise and promote to get maximum searchability – if you want some good tips, see Josh Rimmer’s web-site. That sets a strong foundation, but you can also employ specialist services that galvanise distribution with existing social media audiences and typically you’ll need to invest £1,000 per 10,000 viewers.
Remember content is king, the best distribution will backfire if the video does not entertain and make people love your brand. Humour works but is a hard won by commodity – the key to success is to harness comedy genius and a production company that will work like an advertising agency to get a detailed brief to feed the comedy writer. They will use a consutlative approach to get the very best brief and distill the brand into a viral concept. That’s what we have proven we can do for a small fraction of the big Ad agencies!
Video Expression create video sales channels and our client base has been moving up to major corporations where we need to rival the production capabilities of top New York London Agencies. So we’ve now recruited to a new force in videography to our team, code named ‘Mr Lense’ (or just call him Len), You’ll see why we’ve tagged him Mr Lense as he has produced a new reel powerful imagery to demonstrate the capabilities of the combination of fine artistry, technique and best equipment that will generate outstanding quality video for our top tier clients. This service will be called “c i n e m a t i c”, and will come with the similar level of market disrupting pricing with production packages that are proving to be 50% to 75% less than our London’s ad agency rivals. And there’s more to come, wait to you see the work of a certain Mr G (coming soon).
Video Expression is one of the fastest growing video marketing services companies in the UK with production services that are shaking up the market. See more at www.videoexpression.co.uk
Miss Z – Zara is a ‘top gun’ in our growing team one of videographers. She’s an outstanding well proven member of the team, helping us perfect multi-camera shoots and also our favourite technician for green-screen productions. Here’s a glimpse of what she delivers form sport, to business to the brilliant motion graphics.
Video Expression has teamed up with comedy script writing legend Kim Fuller, to create a one minute viral comedy video to launch a new social media service called ShareDiaries – we’re instructed to keep the video under wraps until the launch which is imminently. But here’s a tiny glimpse of what’s in store…
When ShareDiaries launches we’ll post the link to the video.
It’s comedy dynamite designed take the new ShareDiaries brand off to a flying start, can;t wait to show it you.
Video Expression has been busy on two more major ‘Green Screen’ productions for Clever Marketing using our team of actors plus also filming an International team of Country Managers presenting news and updates to their client base.
John Allard – M.D. of Video Expression says ” a new era has arrived where companies can quickly create the perfect account management message in video format that combined with Clever Marketing’s interactive websites help create systems for real engagement with customers that are proven to generate business.”
For more information on the power of combining our low cost video production with Clever Marketings virtual account management strategies call Aviva Harwood on 0845 643 1637 or visit www.clevermarketing.co.uk
Video Expression has completed a series of ten videos for one of the UK’s fastest growing independent consulting groups for renewable energy ReEnergise Renewables. This has included specialist topics for both B2B and B2C interests. Video Expression will also be assisting with video marketing. Hosting the videos is Radio 5 Travel reporter Louise Perry and ITV and BBC and presenter Mark Lipscombe. Stay tuned for more news about the launch of ReEnergise.TV
Video Expression have been working over the last month on refreshing video content for significant launch of a new updated website for Brighton based ‘The Ideas Factory’ who help find venture capital for budding entrepreneurs. Here’s an example which was put together by working remotely with CEO Jonathan Willis sending us a voiceover recorded on his Apple iPad mail we then edited this promotional clip….
The new site has just gone live in the last few days. And we’ve been involved in developing a major new video initiative where we film their live events to aid their investors review potential opportunities. If you’ve money to invest in film/media, high tech and alternative ethical investments then you can sign up to view the first five videos here…