25+ years in IT and eCommerce including many notable video centric projects since the 1990s. Main skills are in IT managed services, business transformation regulatory compliance, trouble shooting, major account turnaround, designing, selling and implementing high risk ecommerce solutions. Now specialising in video and social media PR to revolutionise sales lead and customer relationship management.
My goal right now is to continue developing a highly successful new range of digital and video based sales and marketing channels via the Video Expression Limited brand and get the company ready for UK wide expansion within the next 12 months.
Video Expression has won and begun working a new piece of work for 2013 as main subcontractor for WebVM with a key role in delivering a video based marketing channel communications programme for an International Telecoms company. We’ll be covering main aspects from audience research, to corporate video production of interviews with key players and partners and advanced distribution of videos using the FLIMP platform.and teamwork with a top London brand agency for messaging and integration with the Marketo platform.
Many new customers ask what is the best way to use video to help speed up the sales process. There’s so much more you can do than just add a video to YouTube, so here’s the top 7 areas that can make a real difference.
These events are designed to be awe inspiring packed with the best speakers on Digital marketing and technologies. We’re delighted to be able to announce John Allard will be speaking at the Birmingham event October 30th – to book you place visit…. http://ontheedgelive.co.uk/
Our business is evolving fast and we were recently commissioned to create a 60 second video that would go viral to create a promo that would create a fun loving brand image for a new social media tool – Shared Diaries. Lots of people talk about viral – but here’s some stats courtesy of YouTube expert Josh Rimmer: 50-70% of Youtube videos get less than 100 views, 10% get less than 1,500 views, only 3% get more than 25,000 views, only 1% get 500,000+ views. Our video for ShareDiaries video has now got over 26,000 hits.
Sure, there are a few 15 year old genius presenters out there but for the most part YouTube viral videos relies on luck – thousands of kids with flipcams means 3% will capture purely by accident something that’s amazing and it goes viral. To deliberately create a viral video to a commercial brief is another matter. Big companies spend millions – using TV adverts to bolster campaigns and also cheating by involving crowds that mean they instantly get several hundreds people tweeting their friends becuase they happend to be in St Pancras Station when a viral was being filmed. So how did we do achieve this on a budget a fraction of the size of most agencies?
1. employ a top award winning comedy script writer – in this case, Kim Fuller, who is a true Prince of comedy and has been writing this type of viral creating material for years.
2. employ top actors to do the voice overs, in this case Jess Robinson and Steven Kynman
3. Use excellent sound studio – quality sound is everthing
4. then add some sharp creative imagery and editing
For distribution, follow the rules on setting up the video properly on YouTube, don’t just upload and pray it works, there’s a lot you can do to parameterise and promote to get maximum searchability – if you want some good tips, see Josh Rimmer’s web-site. That sets a strong foundation, but you can also employ specialist services that galvanise distribution with existing social media audiences and typically you’ll need to invest £1,000 per 10,000 viewers.
Remember content is king, the best distribution will backfire if the video does not entertain and make people love your brand. Humour works but is a hard won by commodity – the key to success is to harness comedy genius and a production company that will work like an advertising agency to get a detailed brief to feed the comedy writer. They will use a consutlative approach to get the very best brief and distill the brand into a viral concept. That’s what we have proven we can do for a small fraction of the big Ad agencies!
Video Expression create video sales channels and our client base has been moving up to major corporations where we need to rival the production capabilities of top New York London Agencies. So we’ve now recruited to a new force in videography to our team, code named ‘Mr Lense’ (or just call him Len), You’ll see why we’ve tagged him Mr Lense as he has produced a new reel powerful imagery to demonstrate the capabilities of the combination of fine artistry, technique and best equipment that will generate outstanding quality video for our top tier clients. This service will be called “c i n e m a t i c”, and will come with the similar level of market disrupting pricing with production packages that are proving to be 50% to 75% less than our London’s ad agency rivals. And there’s more to come, wait to you see the work of a certain Mr G (coming soon).
Video Expression is one of the fastest growing video marketing services companies in the UK with production services that are shaking up the market. See more at www.videoexpression.co.uk
Miss Z – Zara is a ‘top gun’ in our growing team one of videographers. She’s an outstanding well proven member of the team, helping us perfect multi-camera shoots and also our favourite technician for green-screen productions. Here’s a glimpse of what she delivers form sport, to business to the brilliant motion graphics.
Data Cabling Expert TV was our first major success, netting ACCL Limited a 50 return on investment with a multi-channel .TV brand.
One of the channels used to distribute content is YouTube, alongside Twitter, LinkedIn, a mobile app and a dedicated website. After a few months we managed to get over 3,000 hits a decent enough start.
But we’ve hit gold with a new video on an installation created by ACCL Limited which has notched up over 5,000 hits in just 2 weeks. Visitors to the DCE website sky rocketed last month to over 6,000 hits